↓ Københavns Museum

Program // Space Planning, Interior architecture and implementation
Location // Copenhagen, Denmark
Status // Completed
Project Team // Kasper Spange , Megan Blake

Københavns Museum

The newly renovated Museum of Copenhagen is open for business in Stormgade. BRIQ is responsible for the spatial design of the shop and café in this new location. The goal was to create a seamless design, making the transition from room to room as smooth as possible, featuring the architectural details already existing in the historical building.

Recent studies show that 1/10 Danish museum visitors don’t actually visit the exhibition – they come to check out the surroundings, browse in the shop or have coffee in the café. We brought those studies into our design process with the intention of creating an inviting space that would appeal to museum visitors as well as remote workers, friends shopping for Christmas presents, or coffee sippers. In addition to the café and shop, we also designed the cloakroom in the basement. With many guests passing through, the task was to design a space with a perfect balance of functionality and aesthetics. A balance that to us is the key to creating great museums, retail and user experiences in general.













↓ Nuuks Plads

Program // Architecture
Location // Copenhagen, Denmark
Client // 2L
Size // 10 000 m2, 100-200 inhabitants, 40-60% of the area will be mad for business
Status // Ongoing
Project Team // Laura Kieler , Martin Brassøe , Espen Lunde Nielsen

Nuuks Plads

In recent decades Nuuks Plads has been largely unnoticed and silent place in Copenhagen’s vibrant Nørrebro neighborhood. The former national archive is now facing a new era, and this historic building will be transformed into a lively hub for creative and unique commercial spaces. The adjacent modern building from the 1960s will be expanded and transformed architecturally in order to accommodate various types of residential living.

All 2.700 square meters on the ground floor are dedicated to extroverted programs, the careful selection of which will help define and open the inner square to the public. The historical heritage and community have been key to the creation of unique concepts and to the selection of commercial and cultural programs. While supporting a strong sense of community among the retailers and residents, the programs selected for Nuuks Plads are also expected to fill in the blanks and meet the requests of the surrounding neighborhood.

The new Nuuks Plads strives to fill a gap in this dense area of the city while rising as a place with its own identity and nerve. The recently completed metro station on the site will assist in transforming Nuuks Plads into a new urban destination in Copenhagen.

BRIQ is part of the team behind this transformation and we are working closely together with 2L and Entasis to achieve this vision for improved urban life.









↓ Stelling

Program // Interior architecture and implementation
Location // Carlsberg Byen, Copenhagen, Denmark
Client // Stelling A/S
Status // Completed
Project Team // Peter Bur Andersen

Stelling

Calling all creatives in Carlsberg Byen and the rest of Copenhagen! BRIQ created both the space plan and interior design for art supply brand Stelling.

Placed in the new building Harild Hus, the space is designed to encourage creativity and play with colours and materials.

As a way of differentiating the various zones, custom shelving was made to define and frame the displays of the various art supplies. The rest of the store is designed as a calm background.

To reinforce the brand DNA the raw concrete walls were kept to contrast with the vivid colours and tactile materials such as textile curtains and perforated steel.









↓ Musicon

Program // Urban development strategy, tactics
Location // Roskilde, Denmark
Client // The Musicon Secretariat
Size // 3.000 m2
Status // Ongoing
Contact // Peter Bur Andersen
Project Team // Laura Kieler , Mathilde Zeuthen Lesénécal , Signe Birkving Bertelsen

Musicon

Musicon is a new urban district in Roskilde within 15 minutes’ walking distance from the city center, located next to the renowned Roskilde Festival. Rising out of the old buildings and infrastructure of the former concrete factory on site, the urban area builds upon this historical and physical heritage. The perfect mix of careful, organic urban planning and a range of educational and creative institutions is partly why the area has a flourishing urban life today.

Musicon is now entering the second development stage, in which a range of new buildings will be built along the central street. With the intention to nourish and further develop the existing commercial and cultural life during this expansion, BRIQ was involved in the process to create a new urban strategy for the area.

On the basis of a close dialogue with the present operators, developers and the Musicon Secretariat, BRIQ translated Musicon’s key values into a commercial manifesto and developed a strategy for future collaboration between present and future operators in the area. BRIQ also developed a collaborative model for developers in the area and laid out a common action plan for all involved parties.

The future Musicon will be a continuous flow of unique commercial and cultural concepts which are carefully placed in the urban plan to ensure as much flow between indoor and outdoor spaces as possible. Creative shops with hands-on production, dance classes, cafes and ceramic workshops are among the concepts that will contribute to creating an even more vibrant and attractive urban area for both visitors and residents.













↓ Carl’s

Program // Spatial
Location // Carlsberg Byen, Copenhagen, Denmark
Status // Completed

Carl’s

In the heart of Carlsberg Byen, Copenhagen, you can find Carl’s Øl & Spisehus – a bar and restaurant with an incredible passion for beer and food. With the heritage of the large brewery Carlsberg Danmark, the people behind Carls take pride in the craft of beer and their unique bar has more than 20 different taps for guests to experience.

With Carl’s we wanted to create a cozy and lively space with an inviting atmosphere. A space where you could bring old friends or make new ones over a beer or three. In the space plan, we used design elements that helped to establish a customized look and feel, while still preserving references to the original Carlsberg brewery.









↓ Århusgadekvarteret

Program // Strategy, placemaking, visual communication, interior architecture, tactics and activation
Location // Copenhagen, Denmark
Year // 2016
Client // Nordhavn P/S
Size // 7.000 residents and 7.000 jobs
Status // Ongoing
Contact // Peter Bur Andersen
Project Team // Sarah Laustsen Larsen , Espen Lunde Nielsen , Kasper Spange and many others
Contractor // Various partners

The transformation of Nordhavn from old industrial habour to vibrant urban district is in full motion, and BRIQ Group plays a key role in the development of commerce, culture and city life in Århusgadekvarteret in Nordhavn.

Creating the sustainable city of the future – eco-friendly, vibrant, and dynamic – has been the overall vision for Nordhavn from the beginning. Renewable energy, recycling, social and cultural diversity, entrepreneurship and sustainable transport are key words. Combine these with ambitions of providing a wide variety of public institutions, shopping facilities, activities and experiences and you get an idea of the scope of the project.

To empower the vision, we sat out to develop an in-depth understanding of the area’s cultural and historical heritage. By combining these findings with an outlook on international urban trends, we developed a retail manifest for Århusgadekvarteret. Our retail manifest is a concrete tool designed to strengthen the vision and profile of Århusgadekvarteret. We have chosen five qualities that guide our selection of commercial and cultural concepts and create the attractive whole we seek to implement:

  1. Sustainability: Sustainability in a wide sense of the word is the most important element in the transformation of Århusgadekvarteret. It cannot be achieved if the shops and eateries don’t follow up. Being able to shop and eat sustainably is essential in a neighborhood where it should be easy to have a green conscience.
  2. Innovation: We want Århusgadekvarteret to be a dynamic urban district with an atmosphere that welcomes entrepreneurship and celebrates new initiatives. A culture that accepts failures as well as successes is therefore key. In continuation of the ambition to strengthen Copenhagen as a knowledge city, shops that are capable of rethinking and innovating the following elements will be highly valued.
  3. Knowledge development: In order to strengthen the breeding ground for innovation we wish to connect the commercial tenants to knowledge and research institutions that work with retail. Inner Nordhavn might become a kind of retail lab where new ideas are tested and analyzed.
  4. Community and passion: Retailers and restaurateurs in Århusgadekvarteret should contribute to make the quarter a place where people feel welcome and at home. The people that work in the shops and cafes must be aware of their essential role as identity creators of the whole area, creating good relations to the locals and thereby strengthening the attachment to the place.
  5. Unique concepts: Creating a vibrant place, capable of attracting Copenhageners and tourists alike, requires concepts that are not found on every street corner. The value of unique shops and inviting urban settings keeps increasing concurrently with the continued spreading of homogenous chain stores and online shopping.

To support the retail manifest we developed a masterplan highlighting how the five qualities are translated and implemented into the area. The vision and scenarios for the upcoming shops, cafes and other commercial operators are illustrated through the presentation of six sections. Each section has its own concepts, logic, story and identity but all share the five qualities.

Using our retail manifest and masterplan as guiding star, we are now finding the operators and concepts that do not only provide the desirable supply but also the wanted vibrancy and sustainability. Many unique concepts are already in operation in Århusgadekvarteret – and many others are joining the area in the years to come.























↓ Lampemesteren

Program // Interior architecture and implementation
Location // Carlsberg Byen, Copenhagen, Denmark
Client // Lampemesteren
Status // Completed
Project Team // Iben Bach , Peter Bur Andersen

Lampemesteren

BRIQ plays a key role in the development of commerce in Carlsberg Byen. In the new, centrally located Harild hus we worked with the space planning and interior design of Danish lamp retailer Lampemesteren – Offering their customers a Copenhagen based destination for experiencing light design.

The retailer has a large catalogue of products to display, so the store features a space plan that creates different zones for the various lamp series. The shop is designed with light grey fixtures and curtain backdrops to display the lamps in a calm setting, so each series can stand out on its own.

As well as functioning as the key selling area, the store centerpiece, a charcoal grey counter, provides the customer with a comfortable seat for browsing the online catalogue and enjoying a coffee. Just off to the side a workshop area adds an additional store experience. This space can be seen from the window and offers lamp repairs by a local electrician.











↓ Carlsberg Byen

Program // Strategy, placemaking, visual communication, interior architecture, tactics and activation
Location // Copenhagen, Denmark
Year // 2017
Client // Carlsberg Byen P/S
Size // 330.000 m2 - 3.100 homes, 12.000 jobs and 10.000 students
Status // Ongoing
Contact // Peter Bur Andersen, Natascha Engelbrecht
Project Team // Sarah Laustsen Larsen , Espen Lunde Nielsen , Martin Brassøe and many others
Contractor // 2LP Construction and others

In the development of Carlsberg Byen visitors and residents will experience a new vibrant, modern and unique part of Copenhagen, rooted in a historical spirit unique architecture. We support this relationship through a mapping of the site’s DNA through cultural heritage studies, summarized visions, location analyzes and a description of how a pairing of these has formed the basis for the actual retail strategy, which will contribute to the creation of an identity for Carlsberg Byen.

Visions for Carlsberg Byen //

History

Carlsberg’s history is a love affair between science and culture. From the very beginning, quality products went hand in hand with a good head of creative energy and a generous contribution to life in the city. Great art and architecture were integrated into urban spaces and thus into everyday life. On town squares and in old as well as new buildings, forces are now joining to create a dynamic city district. Global trade and art, popular tradition and research will be brought together on one of Copenhagen’s finest foundations.


Heritage and identity

Carlsberg Byen will build on a unique cultural heritage, and this will live on in the city. The values of history will guide life in the new city, and every visitor will experience the link between the power of history and the dynamics of a living city. The characteristic architecture, the beautiful gardens and axial designs will create a feeling of grandeur, while cultural, commercial and recreative activities will complement the promises of history. Like the joy of art, science and research are a manifest heritage from the founders. The researcher apartments, the educational institutions and the production units will ensure that Carlsberg Byen continues along the path set by its founders.


The urban spaces

It will be a denser, more massive district than Copenhagen has seen for a century. Historical buildings, modern blocks and no less than nine towers will rise to the skies. On the ground, a varied pattern of passages and squares will inspire people to explore and discover the myriad of spaces and atmospheres. Each of the 25 urban spaces will serve as a unique social scene, with its own special message and openness to change. Everywhere, focus will be on experience and functional frameworks for spontaneity, always bearing in mind the aesthetic.

 

Strategy and Cultural heritage

Four obvious themes derived from the cultural heritage of Carlsberg together form a strong idea and identity. Separately and together, they inspire the choice and development of retail concepts and strategy which identifies with the cultural heritage, share ambitions with the district, and plays an active role in the creation of the vision.


Production

Thousands of workers were employed at the Carlsberg breweries, producing beer of high and uniform quality. Brewing developed from a cottage industry to industrial, competitive mass production. The key to Carlsberg’s successful production always has been and remains; quality. High quality craftsmanship and micro-production will be essential themes in life in Carlsberg Byen.


Science

The visionary spirit of J.C. Jacobsen, the founder of Carlsberg, revolutionized the brewing process throughout Europe, and he shared his knowledge and inventions with the rest of the world – at no cost. The Carlsberg Laboratory, the research Centre and the residencies for researchers made up the scientific environment and continuing in this spirit. Inventiveness is the key. New thoughts within trade, experience goods, urban development and local cultural life will have optimal growth conditions in Carlsberg Byen.


Art

“Wherever people live and work,” said Carl Jacobsen,” art should be displayed to inspire and incite a life of passion”. The new city district will constitute a wealth of different urban spaces. Passion for beauty is the key. Those involved must feel a desire for change, but behind this will be a foundation of ever-present shared values, including the beauty in a mixture of classical and modern expression.


Culture

The Carlsberg site was always a mixture of factory buildings and homes, and the place abounded with a sense of community, entertainment and urban life. Cut off as it was from the rest of the city, in an island-like structure, Carlsberg was a place for hard work, and it became a unique miniature society in which people found their own ways to entertain themselves. Giving new life to this culture of community and entertainment in Carlsberg Byen is an obvious opportunity. Nothing is more attractive than belonging to a place that fills you with pride and a sense of social attachment.

All players in the Carlsberg City Experience will be inspired by one or more of the four themes and their traditional and / or modern meanings.

For many, it will be quite natural to work with all dimensions; quality, ingenuity, beauty and contributing to both the artistic touch, cultural outlook and the local communities.


10 zones

Through a site and cultural heritage analysis based on the visions of the Carlsberg City, it is concluded that the area consists of a number of different zones, each with their own identity and potential: both in terms of urban space identity and references to cultural heritage templates with related recommendations.

Ten zones representing different identities can be sketched out by linking the urban spaces with their associated tenancies. This idea draws on the masterplan concept by which each urban space has its own unique identity and character. With this holistic approach, the public outdoor and indoor spaces will be brought together, and retail will become an active part of the urban landscape, thus fulfilling the desire for Carlsberg Byen to become a living city district with an intense urban life.

















↓ Guldbergsgade

Program // Strategy, placemaking, architecture, visual communication, interior architecture, tactics and activation
Location // Copenhagen, Denmark
Year // 2012
Client // OBEL-LFI Properties
Size // 39.000 m2 / 4.000 m2 retail and restaurants
Status // Completed
Contact // Peter Bur Andersen
Contractor // N/A

“Why You Should Spend a Whole Day in Copenhagen on One Street”

– by Mary Holland, Conde Nast Traveler

 

Of the neighborhoods in Copenhagen, Nørrebro is perhaps the least in need of being cooler. A mix of independent commercial spaces, residential living and parks, the borough on the north side of Dronning Louises Bro is an area with an evolving blend of students, young families and new immigrant communities.

The potential was there to create an area that not only makes the neighborhood a better physical space, but also encourages a strong sense of community in the residents. The right additions to an area create a ripple effect not only in the immediate economy, but also in the way the residents feel and interact with each other.

Our development for Obel-LFI Properties includes enticing retail, high-quality dining and well-maintained community spaces.

















↓ Københavns Museum

↓ Nuuks Plads

↓ Stelling

↓ Musicon

↓ Carl’s

↓ Århusgadekvarteret

↓ Lampemesteren

↓ Carlsberg Byen

↓ Guldbergsgade