The Denmark Pavilion – Paris 2024 Olympics

Services
Exhibition architecture, concept development, content creation, project planning, implementation
Location
Paris 2024 Olympics, Maison du Danemark, 142 Avenue des Champs-Élysées
Year
2024
Client
Visit Denmark
Status
Ongoing
Areal
500 m2
Collaborators
Visit Denmark, Lendager Group, Danish Ministry of Industry, Business and Financial Affairs, and Realdania

For 17 days during the Olympic Games in Paris 2024, visitors from around the world explored The Denmark Pavilion by Maison du Danemark and Frederik’s Church in the heart of Paris. There, visitors immersed themselves in the everyday wonders of Denmark.

BRIQ had engaged in an extensive collaboration with VisitDenmark, not only designing the exhibition architecture but also working on concept development and content creation with a primary focus on quality of life.

The pavilion became a cultural hub and meeting place where visitors gained insights into the work methods and products of innovative Danish companies working with new sustainable solutions. The aim was to invite exploration, provide entertainment, and spark dialogue on forward-thinking ways of addressing the problems of today, all while strengthening global awareness of Denmark and highlighting forward-thinking solutions in design, food, green transition, and health.

Furthermore, BRIQ curated and planned a cultural program of concerts and talks that took place during the Olympics, as well as curated and co-developed three video installations for the exhibition.

The Denmark Pavilion warmly welcomed everyone from July 26 to August 11 2024.

Photos: Jacob Lisbygd and Thomas Deron