Carlsberg Byen

Carlsberg City District carries a century of brewing history, landmark architecture, and cultural ambition. When the site began its transformation into a mixed-use neighbourhood, that heritage was both an asset and a responsibility. The challenge was to reactivate it without flattening it.

We have been involved in the process since 2017. Our first task was to understand what the place actually was before deciding what it should become. We conducted cultural heritage studies, architectural analyses, and site mappings — work that revealed the district’s underlying DNA and gave the strategy a factual foundation rather than a fictional identity.

From that research, we divided the district into 10 distinct zones, each defined by its own spatial character, history, and potential. That structure became the backbone of the urban life and retail strategy – A tool that has actively guided the implementation, which we have been leading since its beginning.

In practice, that means curating which concepts and operators move in. We select retail and F&B tenants not by category fill, but by fit: does this concept belong in this zone, with this building, for this community?

The strategy we wrote in 2017 is now visible on the ground. Spaces that were dormant are open, filled with independent retail, food and drink, cultural initiatives, and a school. Carlsberg City District has become a genuine neighbourhood: diverse, active, and grounded in what was always there.

Furthermore BRIQ has been involved in several spatial projects located in Carlsberg Byen; Gasoline Grill, Stelling, Carl’s, Lampemesteren, Liquo and more.