Program // Place branding & visual communication
Location // Aarhus, Denmark
Year // 2019
Client // PensionDanmark
Area // 40.000 m2
Status // Ongoing
Contact // Peter Bur Andersen
Project Team // Espen Lunde Nielsen , Mia Bjergegaard , Laura Kieler , Søren Stig Stissing , Peter Bur Andersen
Contractor // N/A
The new urban district, Trælasten, is located right next to Aarhus Å, the river which runs through Aarhus.
The former industrial plot, also known as DT-grunden, covers 40.000 m2 and used to house the city’s lumberyard. Now the area is being transformed into a new sustainable neighbourhood.
Community, livability and sustainability are keywords in the transformation process, and the vision is to create a green, vibrant and appealing go-to place in Aarhus full of life and atmosphere.
Briq is a part of the team behind the transformation – and we are working closely together with PensionDanmark to bring this urban life vision into reality. As a first step in the transformation process, we have created the visual identity for Trælasten. And in the coming years we will continue the development of community and urban life in this unique area of Aarhus.