↓ National Museum of Denmark

Program // Interior architecture and implementation
Location // Copenhagen, Denmark
Year // 2018
Client // National Museum of Denmark
Area // 300 m2
Status // Completed
Contact // Søren Stig Stissing
Project Team // Kasper Spange , Fernando Valencia
Contractor // 2LP

The new shop at the National Museum of Denmark has been shaped into the elegant entrance hall. After a time travel through the museum exhibitions, the visitors naturally flow into the light and airy, cultural shopping area. A large amount of diverse products need to be on exhibit to add an engaging and attractive layer to the museum tour and the restaurants.
Highly visible during the day and discretely sleeping when a wedding party enters the hall at night time, the shop is a living organism. The natural gathering point is the centrally located counter, and intelligent furniture provides the personnel with easy access to built-in storage, while maintaining close customer contact. Changing back drop mood images, referring to current exhibitions, are allowed to dramatically influence the overall sense universe.

Leather, limestone, oak and brass are DNA-material, selected from the historic exhibitions and translated into the modern design.

When the shop was launched, commercial director of the museum, Catharina Hegedüs Rasmussen, said:
“A while ago we started a turnaround towards a more commercial culture. So far, we have tripled sales with the new, unique castle shops. Our expectations to the spectacular National Museum “shopping mall” are very high. Lots of museums have shops that look good, but it is obvious to me that they often forget to invite the retail science people.”

© Enok Holsegaard


















The new shop at the National Museum of Denmark has been shaped into the elegant entrance hall. After a time travel through the museum exhibitions, the visitors naturally flow into the light and airy, cultural shopping area. A large amount of diverse products need to be on exhibit to add an engaging and attractive layer to the museum tour and the restaurants.
Highly visible during the day and discretely sleeping when a wedding party enters the hall at night time, the shop is a living organism. The natural gathering point is the centrally located counter, and intelligent furniture provides the personnel with easy access to built-in storage, while maintaining close customer contact. Changing back drop mood images, referring to current exhibitions, are allowed to dramatically influence the overall sense universe.

Leather, limestone, oak and brass are DNA-material, selected from the historic exhibitions and translated into the modern design.

When the shop was launched, commercial director of the museum, Catharina Hegedüs Rasmussen, said:
“A while ago we started a turnaround towards a more commercial culture. So far, we have tripled sales with the new, unique castle shops. Our expectations to the spectacular National Museum “shopping mall” are very high. Lots of museums have shops that look good, but it is obvious to me that they often forget to invite the retail science people.”