Program // Urban development strategy, tactics
Location // Roskilde, Denmark
Client // The Musicon Secretariat
Area // 3.000 m2
Status // Ongoing
Contact // Peter Bur Andersen
Project Team // Laura Kieler , Mathilde Zeuthen Lesénécal , Signe Birkving Bertelsen
Musicon is a new urban district in Roskilde within 15 minutes’ walking distance from the city center, located next to the renowned Roskilde Festival. Rising out of the old buildings and infrastructure of the former concrete factory on site, the urban area builds upon this historical and physical heritage. The perfect mix of careful, organic urban planning and a range of educational and creative institutions is partly why the area has a flourishing urban life today.
Musicon is now entering the second development stage, in which a range of new buildings will be built along the central street. With the intention to nourish and further develop the existing commercial and cultural life during this expansion, BRIQ was involved in the process to create a new urban strategy for the area.
On the basis of a close dialogue with the present operators, developers and the Musicon Secretariat, BRIQ translated Musicon’s key values into a commercial manifesto and developed a strategy for future collaboration between present and future operators in the area. BRIQ also developed a collaborative model for developers in the area and laid out a common action plan for all involved parties.
The future Musicon will be a continuous flow of unique commercial and cultural concepts which are carefully placed in the urban plan to ensure as much flow between indoor and outdoor spaces as possible. Creative shops with hands-on production, dance classes, cafes and ceramic workshops are among the concepts that will contribute to creating an even more vibrant and attractive urban area for both visitors and residents.