Hængslet

Based on Hængslet’s architectural expression and sustainable ideology, we have designed a visual identity that supports Aarhus’ new urban junction.

The logotype appears strict and modern, and together with the trademark, it creates a seemingly unified form. The design of the trademark is inspired by the building’s vertical and organic lines. The trademark provides Hængslet with a scalable and fun element that can be used in many ways – the individual shapes can be repeated, rotated and combined to create new and interesting patterns. 

By choosing a dusty green and beige color palette, the identity strives to reflect the sustainable thoughts behind the new urban building.