Republic of Fritz Hansen

Furniture company and world-renowned luxury brand Republic of Fritz Hansen is the pinnacle of Danish design. Simplicity, minimalism and functionality are the fundamental pillars of the company’s philosophy.

As a part of a global retail strategy, Fritz Hansen launched new concept stores in selected cities, including Tokyo, Seoul, Copenhagen and San Francisco. BRIQ created the interior architecture and visual identity for this new store concept.

Inspired by the Fritz Hansen apartment created for Salone Del Mobile, BRIQ translated the design attributes into a commercial retail language. We used shades of blue, gray and earth tones in a matte finish to create clear divisions between the rooms in the apartment, while at the same time supporting the diversity of the products showcasing their range within design, usability and color.