Program // Retail concept, interior architecture and implementation
Location // Denmark, Japan, Korea among others
Year // 2016
Client // Republic of Fritz Hansen
Area // Flagship stores an shop-in-shop
Status // Completed
Contact // Søren Stig Stissing and Peter Bur Andersen
Project Team // N/A
Contractor // N/A
Furniture company and world-renowned luxury brand Republic of Fritz Hansen is the pinnacle of Danish design. Simplicity, minimalism and functionality are the fundamental pillars of the company’s philosophy.
As a part of a global retail strategy, Fritz Hansen has launched new concept stores in selected cities, including Tokyo, Seoul, Copenhagen and San Francisco. Briq created the interior architecture and visual identity for this new store concept.
Inspired by the Fritz Hansen apartment created for Salone Del Mobile, we translated those same attributes into a commercial retail language. We used shades of blue, gray and earth tones in a matte finish to create clear divisions between the rooms in the apartment, while at the same time supporting the diversity of the products in regards to design, usability and color.