Byens Lys

During the implementation of BRIQ’s urban life and retail strategi for Carlsberg Byen, BRIQ collaborated with Studio Jakob Kvis, creating the light installation Byens Lys. This helped avoid empty storefront and made good use of the square meters, while finding the right operators to bring the strategi to life and implement the great retail experience that are in place in Carlsberg Byen today.

‘Byens Lys’ mimics the sunset with its colourful arrangement of lights, stretching 200 meters through Carlsberg. The temporarily empty shop-premises are brought into play as the installations create a surprising moment and increase the feeling of safety in the area until the right operators move in.

The installation is funded by Carlsberg Byen.