Program // Strategy, placemaking, visual communication, interior architecture, tactics and activation
Location // Copenhagen, Denmark
Year // 2016
Client // Nordhavn P/S
Area // 7.000 residents and 7.000 jobs
Status // Ongoing
Contact // Peter Bur Andersen
Project Team // Tuva Andersen , Lærke Hentze , Espen Lunde Nielsen , Kasper Spange and many others
Contractor // Various partners
The transformation of Nordhavn from old industrial habour to vibrant urban district is in full motion, and BRIQ Group plays a key role in the development of commerce, culture and city life in Århusgadekvarteret in Nordhavn.
Creating the sustainable city of the future – eco-friendly, vibrant, and dynamic – has been the overall vision for Nordhavn from the beginning. Renewable energy, recycling, social and cultural diversity, entrepreneurship and sustainable transport are key words. Combine these with ambitions of providing a wide variety of public institutions, shopping facilities, activities and experiences and you get an idea of the scope of the project.
To empower the vision, we sat out to develop an in-depth understanding of the area’s cultural and historical heritage. By combining these findings with an outlook on international urban trends, we developed a retail manifest for Århusgadekvarteret. Our retail manifest is a concrete tool designed to strengthen the vision and profile of Århusgadekvarteret. We have chosen five qualities that guide our selection of commercial and cultural concepts and create the attractive whole we seek to implement:
To support the retail manifest we developed a masterplan highlighting how the five qualities are translated and implemented into the area. The vision and scenarios for the upcoming shops, cafes and other commercial operators are illustrated through the presentation of six sections. Each section has its own concepts, logic, story and identity but all share the five qualities.
Using our retail manifest and masterplan as guiding star, we are now finding the operators and concepts that do not only provide the desirable supply but also the wanted vibrancy and sustainability. Many unique concepts are already in operation in Århusgadekvarteret – and many others are joining the area in the years to come.