Århusgadekvarteret

With a sleek and modern expression, the visual identity creates a solid foundation for a new chapter in Nordhavn – namely that of a new shopping area with a focus on sustainability, quality and unique, hybrid concepts exclusive to the area. 

In order to capture the spirit of the area as best as possible, the logomark is designed to represent 3 defining characteristics of the neighborhood – the weather and the atmosphere, the streets and buildings and finally, the harbor and the water. The logomark gives the identity a humorous touch and appears both figurative and minimalistic. The 3 illustrations from the logomark can be put together in quirky and unique patterns with and without colors, which makes the identity extremely scalable – both digitally and in print.